- New boost to reconnect Western Australia to the world
- Part of McGowan Government's $65 million marketing strategy
- Complements broader $185.7 million Reconnect WA package
- Safe transition date locked in for Saturday, February 5, 2022
The Western Australian Government has launched an international call to action to attract visitors, students, investors and workers to our State.
The new campaign is titled "Western Australia - It's like no other", and promotes the safe, stable and strong lifestyle WA has built despite the threat from COVID-19. It also highlights WA's natural beauty and resources to encourage visitors to discover our unique attractions and opportunities.
WA's high vaccination rate and strong management of COVID environment will help deliver the State the softest landing, to minimise the impact of the virus when our Safe Transition Plan takes effect on Saturday, February 5, 2022.
Information on the new attraction campaign can be viewed by visiting http://www.likenoother.wa.gov.au
The campaign marks the initial stage of the WA Government's $65 million marketing campaign to promote WA, which is comprised of a number of marketing initiatives to be launched across various target markets and industries.
Comments attributed to Premier Mark McGowan:
"Western Australians enjoy the kind of lifestyle many people across the world only dream about.
"Western Australia is safe, stable and strong, and we are looking forward to welcoming the world back to our shores.
"We're proud of what we have achieved together to make Western Australia one of the most attractive places to live, work, study and visit.
"While the State is known for its wealth of natural beauty and resources, there's so much more to know, experience and discover about Western Australia - it really is like no other."
Premier's office - 6552 5000