- Two ballooning championships secured for Northam in 2021 and 2023
- Australian National Ballooning Championships and Women's World Hot Air Ballooning Championships to attract visitors to Avon Valley
- Supported by the McGowan Government, through Tourism WA's Regional Events Program
Spectators will experience the transformation of Northam's skies into a stunning sea of hot air balloons, with two high-profile championships secured for the Avon Valley in 2021 and 2023.
The Australian National Ballooning Championships will be held between August 30 and September 4, 2021, while the Women's World Hot Air Ballooning Championships is scheduled for spring 2023.
Both events are supported by the McGowan Government through Tourism WA's Regional Events Program and delivered by Northam Ballooning Events in partnership with the Shire of Northam.
The Australian National Ballooning Championships is the only Australian competition where the highest-ranking Australian competitors will be selected for the World Championships.
It will include the competitive Ballooning Championships and a ballooning festival that will activate the town with balloon themed events, including the spectacular Balloon Night Glow on August 28. The 2021 championships mark the fifth time the event has been hosted in Northam.
The 2017 event, which was also supported by Tourism WA, attracted more than 12,000 visitors from WA and more than 900 out-of-state visitors to the region.
The Night Glow event attracted more than 7,000 people when it was held in Northam in 2017. Together, the 2021 and 2023 Ballooning Championships events are expected to bring more than 29,000 visitors to the region and inject more than $3 million into the local economy.
Comments attributed to Tourism Minister David Templeman:
"Northam is known for being a top hot air ballooning destination and these championship events will further cement this reputation and is sure to provide an incredible and colourful display that will be well worth seeing for those travelling to the region.
"Events such as these also play an important role in supporting the local tourism industry's recovery from the impact of COVID-19, through creating jobs and boosting the economy, drawing people to the area who then spend money at businesses, such as accommodation and cafes.
"I'm proud to be from Northam and encourage people to come to town and see what these hot air ballooning events are all about as well as take the opportunity to wander out yonder and find out more about what the Avon Valley has to offer."
Comments attributed to Regional Development Minister Alannah MacTiernan:
"These events provide an opportunity to showcase the Avon Valley and surrounds, including gourmet food and wine trails, heritage buildings and stunning country scenery.
"Only an hour's drive east of Perth, the Avon Valley is going to be a major location on the national tourism events calendar, attracting visitors from near and far to experience Western Australia's regions - supporting local businesses and jobs."
Tourism Minister's office - 6552 5400
Regional Development Minister's office - 6552 6200