- Hard-hitting new advertising campaign to urge Western Australians to develop a bushfire plan
- New My Bushfire Plan website and app launched to help families manage their personal bushfire risk
- Only 35 per cent of Western Australians believe they are at risk of bushfire
- Western Australia 90 per cent bushfire-prone
Western Australians will have no excuse this bushfire season not to be better prepared with a new mobile app and website making the preparation of a bushfire survival plan much easier.
The new My Bushfire Plan website and mobile app guides users through the creation of a plan in easy-to-follow steps that can be completed in just minutes.
Designed and built in WA, the new platform is an Australian first innovation commissioned by the Department of Fire and Emergency Services.
The website and companion app will assist people to make critical decisions ahead of the bushfire season.
It will help them decide what they will do if a bushfire threatens their home and guide them to identify when they will leave, what they will take and where they will go.
Having a plan in place before a bushfire strikes can make all the difference when decisions made during a highly stressful event can cost lives.
The new website and app have been launched in conjunction with a hard-hitting bushfire awareness advertising campaign.
The new campaign urges people to rethink their personal risk with just one in 10 Western Australians having a bushfire plan.
The $1 million How Fireproof is Your Plan? campaign asks the community to evaluate their bushfire plans by showing the devastating consequences of being caught in a raging fire.
The television advertisement shows people, children and livestock trapped in dangerous bushfire scenarios after leaving it too late to leave during an emergency.
The How Fireproof is Your Plan? advertising campaign will appear throughout the southern bushfire season on television, radio, print, online and on billboards.
The My Bushfire Plan app is available from the App Store, Google Play or https://mybushfireplan.wa.gov.au
Comments attributed to Emergency Services Minister Francis Logan:
"We know that indecision can be deadly during a bushfire, and this campaign is deliberately emotive to bring home the reality of being trapped on your property or in a car.
"Research conducted by the Department of Fire and Emergency Services shows that while Western Australians understand the danger of fire, and the bushfire risk for the State, most do not understand or plan for their own risk, which is why this campaign is so important.
"People might think that they are prepared, but when their hose melts, the power fails or they become exhausted from the radiant heat, they will not be able to think clearly enough to make life-saving decisions.
"The new My Bushfire Plan website and mobile app are very straightforward and contain some vital information that can save lives or properties.
"You must know beforehand what actions you will take during a bushfire and having a plan in place at your fingertips during an emergency could be the difference between life and death."
Minister's office - 6552 6300