- New intrastate campaign encourages people to experience WA adventures
- Western Australians who can are urged to holiday in WA and support small businesses
- Advertising includes radio, digital, partnerships and print
- Supported by State Government, through Tourism WA
Swimming with whale sharks, stargazing with the world's first astronomers or discovering hidden waterfalls and forgotten gorges are just some of the unique Western Australian experiences that form part of the State Government's new intrastate campaign to entice people to get out and explore our wonderful Perth city and regional WA.
Launched on WA Day, the 'Wander out Yonder' campaign is supported by the State Government, through Tourism Western Australia, and follows the majority of regional travel restrictions being lifted on Friday, May 29.
The State Government has also written to the Federal Government to have travel permitted again into the Kimberley region from Friday, June 5.
The campaign will initially feature print, digital media and radio advertising, and later expand to include targeted co-operative marketing campaigns, including holiday offers across hotels, holiday parks, campervans and a variety of tours and experiences.
The campaign's focus is to encourage Western Australians to take a different kind of holiday, enjoy a staycation in Perth or travel to new places, and seek out new experiences across the State.
The tagline 'We're free to Wander out Yonder' aims to celebrate the feeling of freedom on our first adventures since travel restrictions were lifted as part of the WA roadmap.
With more Western Australians able to holiday and explore WA, instead of going interstate or overseas during the COVID-19 pandemic, it is a chance to drive more economic activity to WA tourism businesses and support local jobs.
Since COVID-19 hit, the McGowan Government has introduced a new $14.4 million Tourism Recovery Program on top of the $1.8 billion stimulus and relief package invested so far in response to the pandemic.
Examples of the 'Wander out Yonder' campaign materials are available at https://drive.google.com/drive/folders/14SN6yzOiVxxUpi6HIUhvqZVVdJFVp56j?usp=sharing
Western Australians are encouraged to support the campaign by using the hashtag #wanderoutyonder when visiting their favourite destinations around the State.
Comments attributed to Premier Mark McGowan:
"There has never been a better time to travel in our own backyard and support local Western Australian tourism businesses in Perth and across the regions.
"The State Government is focused on reinvigorating and supporting WA's tourism industry, which significantly contributes to the State's economy.
"With most of the State's borders now lifted, it is time to wander out there, explore and support your State.
"Whether it's a longer trip across our State or just a staycation in your home town - be it the city or regions, take your time and go for a wander, you'll be impressed with what we have to offer."
Comments attributed to Tourism Minister Paul Papalia:
"We're asking people to visit places they may have been before, but experience them in a different light.
"For example, book into a luxury hotel in the city, take a road trip down to Margaret River and walk part of the Cape to Cape track, or head up to the Coral Coast and explore the many wonders of the Ningaloo Reef.
"The campaign reminds everyone that whatever kind of holiday you are dreaming of, you can have that experience right here in Western Australia.
"We also want to encourage West Aussies that now is the time to visit that local destination you have been dreaming of.
"There are so many adventures available throughout our wonderful State just waiting to be discovered - it's time to Wander out Yonder and have a memorable holiday in WA."
Premier's office - 6552 5000
Tourism Minister's office - 6552 5600