Hon Paul Papalia CSC MLA

Hon Paul Papalia CSC MLA

Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests

    Record breaking campaign encourages West Aussie holidaymakers to 'Do it in WA’

    12/03/2020 8:30 AM
    • Local tourism businesses and holidaymakers urged to become part of WA's biggest-ever intrastate marketing campaign
    • Multimillion dollar 'Do it in WA' campaign encourages Western Australians to holiday locally
    • WA's hotels, tour companies and other tourism businesses called upon to share their best holiday deals
    • 'Do it in WA' is a call to arms for Western Australians to explore their backyard while supporting small businesses, regional economies and local jobs
    • Campaign funded by McGowan Government's recently announced $4.85 million domestic marketing boost to support tourism industry

    Western Australians are being encouraged to holiday locally with the launch of the State's biggest-ever intrastate marketing campaign to support WA tourism as it deals with the impacts of the Coronavirus outbreak.


    Launched today, the new multi-million dollar, multi-platform campaign uses the playful slogan 'Do it in WA'.


    It encourages Western Australians to explore their own backyard instead of booking interstate or international travel.


    WA's tourism industry is now being called upon to start sharing their best local deals with the State's Regional Tourism Organisations or Tourism Council WA for inclusion on a new dedicated website doitinwa.com


    A number of local tourism businesses today launched value-for-money packages to help kick off the campaign and encourage others to get involved.


    'Do it in WA' will highlight the wide range of exciting destinations and experiences on offer across Western Australia, with a focus on supporting the State's tourism operators and small businesses.


    The hashtag #DoitinWA will be widely used throughout the campaign - with holidaymakers, tourism operators and small businesses encouraged to use it on their social media channels.


    Tourism WA's Road Trips campaign, which has already been successfully rolled out in the eastern states, will also form a key part of the new WA campaign, encouraging locals to take a driving holiday in their home State.


    'Do it in WA' will be supported by some of the State's biggest media outlets, across multiple platforms.


    The Tourism Council WA and Australian Hotels Association (WA) are collaborating with the State Government to support the campaign.


    Comments attributed to Tourism Minister Paul Papalia:


    "If Western Australians took just one quarter of their usual overseas or interstate holidays in WA instead, it would mean more than half a million WA trips valued at $249 million for our local businesses.


    "'Do it in WA' is a call to arms for all Western Australians to choose their home State as a first choice holiday destination and embrace the world-class natural and cultural tourism experiences we have to offer.


    "Today, we call upon the local industry to start sharing their best deals to be included on a new, dedicated website, so Western Australians have an easy, one-stop place to find the best local offers.


    "There's a huge range of options all over the State - from affordable trips to premium experiences. Wherever people holiday in WA, they can have an amazing break while helping to support small businesses, local jobs and the State at large.


    "Now, more than ever, we need to dig in and support our local tourism industry and small businesses, who are feeling the impacts of the coronavirus outbreak.


    "I implore all tourism and hospitality businesses to get on board with the campaign and come up with some special offers to entice local holidaymakers to holiday here.


    "And to everyone on holiday in WA this year, please help spread the word by sharing your experiences on social media with the hashtag #DoitinWA".


    Media contact - 6552 5600