Hon Paul Papalia CSC MLA

Hon Paul Papalia CSC MLA

Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests

    Funding boost to expand Fringe World Festival’s marketing reach into Singapore

    25/10/2019 10:00 AM
     
    • Fringe World Festival to expand marketing efforts in Singapore
    • Festival expected to attract thousands of out-of-state visitors in 2020
    • State Government, through Tourism WA, signs one-year funding agreement

    Perth's much-loved Fringe World Festival will be promoted in Singapore for the first time thanks to a one-year sponsorship agreement with Tourism Western Australia.

     

    The funding will be used to expand the festival's reach into Singapore, encouraging Singaporeans to travel to WA for the 2020 event and create awareness of the Fringe World Festival in this key international market.

     

    A Singaporean advertising agency will develop a campaign targeted at Singapore millennials.

     

    Fringe World is the third largest Fringe festival in the world and the largest annual arts event in WA, based on attendance.

     

    Fringe World Festival 2020 is expected to deliver thousands of out-of-state visitors who will inject millions into the WA economy while visiting for the event.

     

    Fringe World has been running annually in WA since 2011, and is now a popular annual event in WA's summer calendar.

     

    The 2019 Festival featured 674 shows taking place in 169 venues across 39 suburbs throughout WA, with about 415,000 tickets sold. The 2020 Festival program will be revealed on November 14.

     

    Comments attributed to Tourism Minister Paul Papalia:

     

    "Fringe World Festival has quickly become a staple on the WA arts and culture calendar since it began in 2011.

     

    "Events like this create a reason for people to travel to our city and venture out to our regions while they're here.

     

    "By extending the marketing of this festival to Singapore, which is one of our key international markets, we hope to see even more people travelling here in future to experience this exciting event.

     

    "Last financial year, 103,500 visitors from Singapore spent more than $250 million in our State, making it the second highest international market for WA for both visitor numbers and spend."

     

    Minister's office - 6552 5600