- WA reports strongest growth rate in international holiday visitors in Australia for 2018
- Holiday visitor numbers set a new record for State
- $12 million marketing funding boost to attract more visitors from key international markets
A record number of international visitors took a holiday in Western Australia in 2018, according to the latest International Visitor Survey (IVS) data.
Released today by Tourism Research Australia, the data reveals 487,100 international visitors travelled to the State for a holiday - an increase of 12.6 per cent compared to 2017.
Holiday visitor spend was also up by 8.2 per cent and visitor nights increased by four per cent.
This is the highest ever number of international holiday visitors to WA, and the strongest year-on-year growth rate in the nation.
Holiday - Comparison with other States
% Change YE Dec-17 YE Dec-18
Overall, the number of international visitors to the State increased by 2.1 per cent to 963,800, while spend decreased by 0.5 per cent to $2.2 billion and the number of nights dropped by five per cent to 24.9 million.
From Western Australia's top 10 markets by number of visitors, the strongest results were from Japan (up 12.6 per cent), India (up 11 per cent) and Germany (up 7.3 per cent), while Indonesia, China and the United Kingdom showed moderate growth. However, the remaining markets in the top 10 (Malaysia, Singapore, the United States of America and New Zealand) saw a drop in visitor numbers.
The State Government recently committed an extra $12 million in the upcoming State Budget, on top of the allocated $45 million annually given to Tourism Western Australia, to market the State and attract holiday-makers from key South East Asian markets including Singapore, Malaysia, Indonesia and Hong Kong, as well as long-haul destinations such as the United Kingdom, Germany and the United States.
Comments attributed to Tourism Minister Paul Papalia:
"The latest statistics show some encouraging signs, particularly in terms of the increased number of people coming from overseas to enjoy a holiday in WA.
"We're starting to see improvement, so now is the perfect time to strengthen our international marketing efforts to entice more overseas holiday-makers from key markets to explore our State.
"This year we have a fantastic calendar of events on offer including a strong program of events that have international appeal such as the Manchester United matches, the Bledisloe Cup and the Western Australian Gourmet Escape.
"We are also hosting three of Tourism Australia's major travel trade events, which will help us show some of the most influential in world travel how much our State has changed and highlight everything we can offer international visitors.
"September will see the start of direct flights between Tokyo and Perth which will also bring more visitors to the State."
Minister's office - 6552 5600