Hon Roger Cook BA GradDipBus MBA MLA

Hon Roger Cook BA GradDipBus MBA MLA

Deputy Premier; Minister for Health; Medical Research; State Development, Jobs and Trade; Science

    New campaign targets underage drinking

    10/11/2018 11:00 AM
    • Parents urged to say 'no' to alcohol for children under 18 years of age
    • New awareness campaign launched ahead of end of school leavers celebrations 
    • There is evidence underage alcohol use leads to risky behaviour in vulnerable adolescents 

    The McGowan Government has launched a new campaign urging parents to restrict their children drinking alcohol until they turn 18 years old.


    Launched ahead of the annual school leavers celebrations, the campaign asks parents to not  give alcohol to their underage teenager and aims to help them navigate the difficult journey with their child. It reinforces that most parents do not provide alcohol to their children.


    The campaign is part of the Alcohol.Think Again program, which is a comprehensive approach that aims to reduce the level of alcohol-related harm and ill health across Western Australia.


    Evidence shows risky behaviour and adverse side effects can be increased in teenagers when they drink alcohol, compared to adults, because their brains are still developing.


    The new television, online, cinema and social media adverts use the voices of teenagers to encourage parents to say 'no' to their children asking for alcohol before 18 years of age.


    Preventing harm from alcohol use in young people is a key priority area for the McGowan Government. This new public awareness campaign follows the announcement in June of a ban on alcohol advertising on public transport, which was an election commitment.   


    Visit http://www.alcoholthinkagain.com.au for more information. For free help or advice, call the Parent and Family Drug Support Line on (08) 9442 5050.


    Comments attributed to Mental Health Minister Roger Cook:


    "We have all seen or heard about the negative effects alcohol can have on the minds and bodies of teenagers. As school leaving celebrations approach we want to ensure our vulnerable young people are not exposed to extra risk and unnecessary harm.


    "We want to see our younger generation thrive, that's why no alcohol is the safest choice for under 18s.


    "We have seen great results in previous Alcohol.Think Again campaigns and this new campaign aims to build on that success to drive home the message that for under 18s, no alcohol is the safest choice."


    Minister's office - 6552 6500