- $550,000 speed enforcement campaign aims to change behaviours
- More police, more cameras, more ways to catch drivers speeding
Serving WA Police Force officers feature in the State Government's new speed enforcement community education campaign that warns there are many ways to catch speeding drivers.
The $550,000 campaign - We're watching you - features real police officers, not actors, and includes television and radio commercials, billboards and a digital component.
The commercials will be seen and heard in regional and remote Western Australia as well as in the Perth metropolitan area.
Advertisements to be shown in the North-West of the State have been produced in partnership with Goolarri Media Enterprises, and feature local Broome Aboriginal police officer Dave Peurtollano.
Officers are shown appearing in the back seats of speeding vehicles as a firm reminder that with more police and additional cameras on WA roads, the chances of being caught are even greater.
The 'We're watching you' speed enforcement campaign begins today (August 29) and will initially run State-wide for seven weeks.
For more information, visit http://www.rsc.wa.gov.au
Comments attributed to Police and Road Safety Minister Michelle Roberts:
"I welcome the participation of serving police officers in this campaign.
"When it comes to road trauma they are at the frontline.
"They have strong reason to discourage people from speeding, because they have seen the catastrophic consequences.
"We know that speeding is a major contributor to deaths and serious injuries on our roads.
"This campaign highlights the increased vigilance of our Police Force and the increased resources they have at their disposal.
"I hope this new campaign makes people stop and think about their driving behaviour, not only because of the chances of being caught, but most importantly because speeding can kill."
Mnister's office - 6552 6900