- New study results reveal positive parent results regarding adolescent alcohol use
- $2.159 million in additional funding for next phase of Alcohol.Think Again's Parents, Young People and Alcohol campaign
According to a newly released study, Alcohol.Think Again's Parents, Young People and Alcohol campaign has improved parents' knowledge, attitudes and behaviours toward adolescent alcohol use in Western Australia.
The high awareness of the campaign advertisements has been associated with improvements in the way parents think and act regarding young people and alcohol use.
In 2015, parents were two and a half times more likely to agree that providing under 18s with alcohol did not teach responsible drinking compared to parents in 2012.
Parents surveyed after the campaign in 2015 were almost twice as likely to have recently discussed alcohol risks and limiting drinking with their child than parents surveyed before the campaign.
The Parents, Young People and Alcohol campaign was launched in 2012 with Healthway funding, and additional funds of $2.159 million have been provided by the McGowan Government to extend the campaign until 2021.
The new funding aligns with a recommendation from the Preventive Health Summit hosted by the Minister for Health in March, which called for sustained investment in public education to prevent and reduce risky alcohol use and related harm.
Hosted by the Mental Health Commission, in partnership with Curtin University's McCusker Centre for Action on Alcohol and Youth, Alcohol.Think Again aims to reduce the level of alcohol-related harm and ill-health in Western Australia.
The recent study was published in last month's issue of Drug and Alcohol Review.
http://www.alcoholthinkagain.com.au for more information on the campaign.
Comments attributed to Mental Health Minister Roger Cook:
"The McGowan Government is committed to reducing the levels of harm young people experience with alcohol, and I thank the Mental Health Commission, Healthway and the McCusker Centre at Curtin for the important role they play in producing and sharing these messages with Western Australia.
"The Alcohol.Think Again message is promoted across a range of campaigns to help address alcohol-related harm as we aim to provide Western Australians with the tools they need to live healthy lives.
"I am thrilled to see these concrete results as we continue to educate young people and their parents on the negative effects of alcohol.
"Earlier this year, I convened the Preventive Health Summit where Alcohol.Think Again and its associated campaigns received praise from experts in the industry. One of the recommendations from the summit was for sustained investment in public education to prevent and reduce risky alcohol use and related harm. Healthway's and the Mental Health Commission's commitment to the Parents, Young People and Alcohol campaign follows through on this recommendation.
"Supporting the wellness of Western Australians is one of my key focuses as Minister for Health and Mental Health. Similarly, I'm aware that preventing illness and harm can have immense benefits to us as a community from a health, social and economic perspective.
"Health promotion and preventative health strategies are paramount to ensuring we can place healthcare delivery on a more sustainable footing in our State, and are featured within the interim report of the McGowan Government's Sustainable Health Review."
Minister's office - 6552 6500