- Tender awarded to The Tourism Group, which will take over from July 16
- New provider looking to retain existing staff
- New model to include the latest technology, new experiences and a focus on consumer education
Following an open tender process, the operation of the Western Australian Visitor Centre (WAVC) has been awarded to The Tourism Group.
The Tourism Group will take over operations from July 16, 2018 with a one-week induction from Tourism Western Australia. The company will also be working closely with existing staff to ensure a smooth transition.
The Tourism Group has considerable experience in the operation and accreditation of visitor centres across Australia, including the Brisbane Airport Visitor Information Centres at the domestic and international terminals, the Visitor Information Centre Accreditation Services in Queensland, Tourism and Events Queensland, and Destination New South Wales.
The company will look to retain existing staff at the WAVC and employ future staff from within WA.
The centre will be run on a new model, which will include technological upgrades such as virtual reality headsets; more of a focus on experiences, with operators visiting the centre to provide product demonstrations and showcase a wide range of WA regions; and consumer education on topics such as safe driving, WA weather, seasonality, camping and other relevant topics.
Modifications will also be made to the existing centre, including removing the external advertising on windows and updating the interior to make it a more welcoming space.
The WAVC will remain in the current building at the corner of William and Hay streets in Perth for the time being, with the potential to move to a more prominent location in the future.
Comments attributed to Tourism Minister Paul Papalia:
"This is an exciting new chapter for the Western Australian Visitor Centre and I congratulate The Tourism Group for being awarded the new tender.
"A recent Regional Centre Visitor research report found that 91 per cent of respondents considered visitor centres an important part of their holiday experience.
"They are a valuable asset to a tourist destination and therefore it's important to provide the best possible experience for visitors to WA.
"I am confident The Tourism Group, with its wealth of experience in running tourism operations across the country, will deliver a top-quality service to WA visitors.
"I would like to acknowledge and thank the outgoing WAVC operator, Australian Visitor Centres, for successfully running the centre for the past 11 years."
Minister's office - 6552 5600