Hon Mark McGowan BA LLB MLA

Hon Mark McGowan BA LLB MLA

Premier; Treasurer; Minister for Public Sector Management; Federal-State Relations

Hon Rita Saffioti BBus MLA

Hon Rita Saffioti BBus MLA

Minister for Transport; Planning; Ports

Hon Paul Papalia CSC MLA

Hon Paul Papalia CSC MLA

Minister for Police; Road Safety; Defence Industry; Veterans Issues

    New strategy set to maximise Perth Hills’ tourism potential

    20/06/2018 10:30 AM
    • Taskforce established to create a new planning and tourism strategy for the Perth Hills
    • Tourism WA to assist in developing a destination-focused tourism strategy
    • Pickering Brook and surrounds identified as a potential tourism precinct in the metropolitan area
    • New marketing partnerships, experiences and planning assessments to help stimulate and encourage job growth for new and existing businesses 

    Pickering Brook and the Perth Hills are set to become the focus of a new tourism strategy, with the McGowan Government announcing a new co-ordinated plan for the precinct.


    A dedicated taskforce will develop a Pickering Brook and surrounds sustainability and tourism strategy to provide planning certainty for residents and businesses, to help maximise the tourism potential of the Perth Hills.


    Recently, the McGowan Government identified Pickering Brook for further planning investigation in the final North-East Sub-regional Planning Framework.


    The previous government's draft framework ignored the need for planning investigation in the Pickering Brook area.


    The taskforce will examine all the issues, including a rejuvenated town centre for Pickering Brook, accommodation facilities, diversification options for existing horticultural businesses and branding for the Perth Hills.


    Existing landowners and orchardists will be consulted to ensure the cultural value of the precinct is retained and strengthened. Local government representatives will also be part of the taskforce consultation.


    The latest announcement follows the funding boost and new long-term management agreement signed with Araluen Botanic Park Foundation to grow tourism at the park.


    Comments attributed to Premier Mark McGowan:


    "Our picturesque Hills have so much to offer, and they are right on our doorstep.


    "It's time we develop a proper plan for this precinct, so it can thrive into the future and attract more visitors, boosting our local tourism industry and creating new jobs along the way."


    Comments attributed to Planning Minister Rita Saffioti:


    "I grew up on a family orchard and know just how beautiful this place can be, but I am also aware of the challenges facing orchardists in the Perth Hills.


    "The need for planning certainty is paramount, as is the need to strike the right balance between retaining priority agricultural land and allowing new businesses to flourish.


    "Many families have lived in the area for generations; we can leverage off what they have already created by preserving the area's cultural value and drive new opportunities, similar to the Swan Valley."


    Comments attributed to Tourism Minister Paul Papalia:


    "The Perth Hills are a fabulous asset for tourism in the Perth metropolitan area.


    "Pickering Brook and surrounding areas have some truly unique attractions that form a key part of our Tourism WA campaigns.


    "Celebrating WA's gourmet food and wine is a key part of our tourism Two-Year Action Plan, and the Perth Hills is the perfect place to indulge in quality produce, whether it's having a drink from a local cidery or picking your own strawberries from a nearby farm.


    "Destination Perth, the City of Kalamunda, City of Armadale and Shire of Mundaring are looking to form a Destination Partnership with the view to developing a three-year plan to better brand and market the spectacular Perth Hills region."


    Premier's office - 6552 5000

    Planning Minister's office - 6552 5500

    Tourism Minister's office - 6552 5600