- Food events to highlight regional WA produce
- Buying local supports WA farmers and drives regional job creation
The best produce Western Australia has to offer will be showcased in a series of food events at Perth's new Yagan Square, to promote the buy local message.
The 'Taste of WA' is an initiative of the State Government's Buy West Eat Best program, and will roll out as a 12-month tasting program.
The events will focus on four different regions and include cooking demonstrations and tastings with local chefs, producers and food businesses featuring the region's produce, with each timed to coincide with a significant regional food and agriculture event.
Produce from the Peel region will kick it off on Sunday, March 11 with seafood including mullet and blue swimmer crab, Borrello and Mundella dairy and local sweet treats on the menu.
Subsequent events will be held in June featuring the Gascoyne; September for the Swan Valley and surrounds; and the South-West region in November. All the events will be held in the new Yagan Square precinct.
The promotion of WA produce builds on the Buy West Eat Best Good Choice campaign launched last year to raise awareness with consumers about the benefits of buying local.
Comments attributed to Agriculture and Food Minister Alannah MacTiernan:
"With more consumers eager to know the origin of their food, seeing the distinctive green Buy West Eat Best logo can guarantee that the product is grown, farmed, fished or produced right here in Western Australia.
"This is a great virtuous circle; we not only create strong markets for WA produce and the regional jobs that go with it - but it helps to build a real food tourism culture.
"The Good Choice marketing campaign has been very successful in bringing the buy local message to the front of consumers' minds and supporting our farmers with a focus on the quality and freshness of produce."
Minister's office - 6552 6200