Hon Roger Cook BA GradDipBus MBA MLA

Hon Roger Cook BA GradDipBus MBA MLA

Deputy Premier; Minister for Health; Mental Health

    Dedicated campaign to get men and their loved ones talking

    28/11/2017 8:30 AM
    • Almost half of all Australians will experience mental health issues in their lifetime
    • Each year, one in five Australians will experience mental health issues 
    • New mental health campaign targets males aged 25-54 years, as three out of four deaths by suicide are male  

    The McGowan Government has today launched the Think Mental Health campaign, to encourage men to seek help early and urge their family and friends to check in with them if they notice they are not going so well.


    In a first for Western Australia, the public education campaign is dedicated to improving the community's mental health and wellbeing, and reducing the risk of suicide.


    The campaign seeks to destigmatise mental health issues. The first phase targets men aged 25 to 54, in recognition of the higher incidence of death by suicide among this group.


    The campaign emphasises the power of talking, listening and the importance of being there for your mates and your family. Through these actions, we can strengthen the protective factors in people's lives.


    Think Mental Health provides easy access to a wealth of information and resources to assist Western Australians in improving their mental health and wellbeing.


    The website, http://www.thinkmentalhealthwa.com.au, has a mental health self-assessment checklist and check-up tool to help people find the right help for them, and the digital campaign will be supported by a community resource kit and materials for GPs.


    The digital campaign has been developed by the Mental Health Commission and will be delivered online, via radio, social media and video.


    Comments attributed to Mental Health Minister Roger Cook:


    "On average, suicide tragically claims the life of one Western Australian each day.


    "I urge all Western Australians to heed the message of the campaign and to take action.


    "Friends and family can play a vital support role through talking and listening to someone close to them.


    "If you notice a mate isn't going so well, check in on him. If you are still concerned, check in on him again - it might take a bit before they open up.


    "For men, it can be tough, but taking the first step of talking to someone you trust can help you improve your wellbeing, your health and your life.


    "I encourage all Western Australians to take steps to stay mentally healthy, just as they do to stay physically healthy. Check out http://www.thinkmentalhealthwa.com.au for more information."


    Minister's office - 6552 6500