Fisheries Minister Gordon Hill says Western Australia's inaugural WA Fresh Seafood promotion has been a great success.
The promotion began on November 14 and ended last week.
Mr Hill said he was delighted that the State Government was able to facilitate the promotion, in conjunction with the Western Australian fishing industry, the Seafood Retailers' Association and Primary Product Promotions.
"The promotion of our own local seafood will now become an annual event, thanks to industry support and with the establishment of the WA Seafood Retailers' Association," he said.
"It amazes me that consumers are still buying imported seafood - often inferior in quality to the local product - and at times even of questionable origin.
"Western Australia's seafood is world-class and could be thought of as one of our best kept secrets; however, we now want to boast about it and this promotion, I hope, has encouraged people here at home to eat more of it.
"We have a wide variety of delicious species - at the top end of the market, we have dhufish, rock lobster and abalone - but Western Australians need look no further than the humble sardine, herring, mussels or whiting to get value for money.
"The State Government is committed to supporting the local fishing industry, and wants to encourage more Western Australians to choose fish first.
"The nutritional value of fish is well-known and many more people - for health or budget reasons - are turning to it as a dietary alternative," Mr Hill said.