Buy your kids a job, buy Australian made. That is the theme of a month-long campaign launched in Perth today to encourage consumers to buy locally-made products.
The campaign was launched by Western Australian Small Business Minister Gordon Hill at an Innaloo supermarket.
Mr Hill said that with high youth unemployment, the theme suggested an important and valid way we could all do something to provide long-term security for our children.
"This launch will complement the 'Buy WA' campaign announced by the Premier last week," Mr Hill said.
"If all Australians were to buy more locally made products, our balance of payments position would improve markedly.
"And the better our balance of payments position, the less pressure there will be on interest rates."
Mr Hill said the need to look for locally made products extended well beyond domestic items such as food and clothing.
"While we cannot downplay the significance of exporting more to other countries, we also must not overlook the importance of substituting local products and services for those from overseas," he said.
"Research into this so-called import replacement has found that for every $1 million worth of overseas purchases switched to the local market, about 30 jobs are created.
"But import replacement will only work if Australian products and services are competitive and represent value for money.
"We are all aware of the 'cultural cringe', the belief that any Australian product must be inferior to its overseas counterpart.
"It is time we overcame that and realised that Australia can and does manufacture a wide range of world-class products."