The first two container loads of groceries bound for Indonesia were packed in Perth today.
The shipment is part of a push by the Western Australian Government to open up markets for food produce in Asia.
The groceries will be followed a few weeks later by perishable items such as fresh and frozen fruit, vegetables, dairy products, meat, smallgoods and pasta.
Minister Assisting the Minister for Trade, Gordon Hill, said the entire shipment would be used in a two-week promotion campaign the Government was sponsoring in Jakarta at the end of November.
The promotion would include taste tests and the provision of promotional material.
Mr Hill said the export deal was arranged by the Department of State Development, and was being co-ordinated by Premier Exports Pty Ltd.
The goods, mainly supplied by Foodland Australia Limited, would be cleared by import agents PT Indoguna Utama, whose representatives supervised the loading at Foodland today.
Mr Hill said the Government's document, Western Australia Leading the Nation - released on Monday - revealed that processed foodstuffs were worth more than $1.7 billion to the State's economy.
"This is clearly a growth market and promotions to boost our export opportunities in this area will be money well spent," he said.
Mr Hill said the produce would be sold through the Japanese-owned Sogo supermarket in Jakarta.
"Once Sogo starts selling these products, other Indonesian supermarkets may decide they need to have them available as well," he said.
"In addition, because Sogo has supermarkets throughout the world, our produce could end up being bought for sale in many other countries besides Indonesia.
"The department brought representatives of Sogo to Perth some weeks ago to choose suitable products for promotion.
"Their total value is about $50,000 - which is a lot of food."
He said the shipment would leave on Friday and take about a week to reach Indonesia.