Four new members have been appointed to the Western Australian Tourism Commission.
They are barrister John Walters; tour operator Brian Tolhurst; union official Helen Creed and airline executive Tony Thirlwell.
Tourism Minister Pam Beggs today said the appointments were in line with her policy to rotate industry representation in the Commission.
This ensured individuals and different sectors of the tourism industry had an opportunity to represent particular views in setting policies and forming strategies.
Mrs Beggs said Mr Walters' legal experience would be beneficial to the Commission's commercial operations, especially through its EventsCorp division.
Mr Tolhurst, managing director of Aussiebound Tours, has had 20 years' experience in the travel industry. He was a founding member of the Western Australian Inbound Tour Operators' Association and his company is one of the State's biggest inbound tour operators.
Ms Creed is secretary of the Miscellaneous Workers' Union which is in the process of merging with the Liquor and Allied Industries Employees' Union. Both organisations had significant responsibilities within the tourism industry.
Mrs Beggs said Ms Creed's appointment would foster a closer understanding of the many industry relations issues raised by the tourism sector.
Mr Thirlwell is marketing services director of Qantas Airways and a previous managing director of the Australian Tourism Commission.
Mrs Beggs said Mr Thirlwell's involvement with Qantas would have major significance for the future of the State's tourism industry, especially in international marketing campaigns.
Other members of the WA Tourism Commission are John Osborn, chairman and chief executive; Kevin Harrison, deputy chairman and Ms Jo-Ann Cross.
The new members replace Tony Virili, Mike Hamer-Smith, Maurice Brockwell and Bob Archer.