Media Statements - Megan Gale promotes Western Australia

19/1/06

Perth-born international supermodel Megan Gale arrived in Perth today for a six-day television shoot to promote Western Australia as a world-class holiday destination.

Tourism Minister Mark McGowan said the shoot, for Channel 9’s Getaway program, would result in four stories about WA being screened during the year in Australia and New Zealand.

The Getaway shoot involving Ms Gale was part of a Celebrity Marketing Program which aimed to cost-effectively boost interest and awareness of WA through personal and trustworthy endorsements.

Mr McGowan said the State Government had provided financial support to assist the Getaway shoot.

“Megan Gale is an excellent ambassador for WA,” he said.

“Her personal endorsement will boost interest and awareness of our State.

“Megan was very much involved in the selection of destinations, as she was keen to show off some of her favourite places in WA.”

The Getaway shoot will include:

swimming with dolphins in Rockingham;
learning to surf in Margaret River;
snorkelling on Rottnest Island;
picnicking in Kings Park;
beach volleyball at Cottesloe Beach; and
the cosmopolitan lifestyle of Fremantle.

“Swimming with dolphins and learning to surf were apparently two lifelong ambitions of Megan’s,” the Minister said.

“It demonstrates what amazing experiences WA has to offer.”

Mr McGowan said the State Government had committed $91million over five years to promote WA.

“Tourism is a major economic driver for WA and we want to grow the industry to create more jobs and opportunities for locals,” he said.

Megan Gale is proudly represented by Chadwick Management.

Minister's office: 9222 9111