Mark McGowan

Mark McGowan

Minister for Education and Training; South West

    Keeping visitors on the line with $140,000 investment

    3/01/2006 1:00 AM
     
    3/01/06

    The Gallop Government will invest $140,000 to upgrade telephone systems at 18 visitor centres throughout the State, Tourism Minister Mark McGowan announced today.

    Mr McGowan said the grants - ranging from about $4,000 to $11,000 - would allow visitor centres to install new phone systems with features such as automatic call answering, messages on hold and headsets.

    “The new technology will take visitor centres to a new level of professionalism,” he said.

    Many visitor centres juggle front counter duties with managing incoming phone inquiries for holiday information and bookings.

    “The new phone technology will provide better customer service and satisfaction, particularly in dealing with the volume of calls,” the Minister said.

    “The message on hold facility is a particularly useful marketing tool which will help promote local tourism operators and attractions.

    “It also prevents calls being lost when staff are busy helping visitors at the counter.”

    Mr McGowan said it was important that visitor centres were able to operate in a professional manner, as they were the front line for the tourism industry throughout Western Australia.

    “Tourism employs more than 70,000 in WA and the State Government wants to grow the industry to create more jobs and opportunities for locals,” he said.

    The Minister said the grants were part of the Gallop Government's $3.7million commitment to support WA visitor centres - made available through the highly successful Regional Investment Fund.

    Visitor centres from all five tourism regions have received funding:

    Australia's South-West
    Augusta Margaret River
    Bridgetown - Greenbushes
    Bunbury
    Busselton
    Dunsborough
    Walpole
    Albany

    Australia's Coral Coast
    Carnarvon
    Denham Monkey Mia
    Geraldton
    Kalbarri

    Australia's North-West
    Karratha
    Derby
    Broome

    Australia's Golden Outback
    Kalgoorlie
    Norseman

    Experience Perth
    Chittering
    Dwellingup

    Minister's office: 9222 9111