Mark McGowan

Mark McGowan

Minister for Education and Training; South West

    Give the gift of Perth - major campaign to encourage holidays at home

    2/12/2005 12:00 AM

    Western Australians are being urged to give the gift of Perth this Christmas, with a $250,000 marketing campaign to encourage people to holiday at home launched by Tourism Minister Mark McGowan today.

    Mr McGowan said the ‘Whenever You Feel Like It’ campaign would focus on enjoying Perth during summer and would promote places like Mandurah, Rockingham, Avon Valley, the Hills and the Swan Valley.

    The innovative marketing campaign has been co-ordinated by Experience Perth - one of the State’s five regional tourism organisations.

    “Some of the best tourism experiences in the world are right here on our doorstep,” the Minister said.

    “Due to our booming economy, there has been a slight decrease in the number of Western Australians holidaying in their own State and we want to turn that around.

    “Tourism employs more than 72,000 people in WA and we want more people to spend their money here to create more jobs and opportunities for locals.”

    Mr McGowan said the State Government had contributed $160,000 towards the campaign, which would run in newspapers, billboards and bus-stops throughout the metropolitan area.

    “The campaign will kick off with a 20-page liftout this Saturday, followed by a series of newspaper advertisements that will run through to the end of July,” he said.

    “The five regional tourism organisations are doing a great job of promoting WA within the State, and working closely with Tourism WA when it comes to promoting their regions interstate and internationally.

    “The aim is to make WA the nation’s premier tourism State and the Gallop Government is right behind that push, having committed a record $91million to promoting WA over five years.”

    The ‘Whenever You Feel Like It’ campaign has been jointly funded by Experience Perth, local tourism operators and the State Government.

    Minister's office: 9222 9111