Mark McGowan

Mark McGowan

Minister for Education and Training; South West

    Foreign language websites go 'live' to attract more Asian tourists

    2/12/2005 12:00 AM
     
    2/12/05

    Western Australia has a powerful new presence in the Japanese, Korean and Chinese tourism markets with the launch of three foreign language websites.

    Announcing the websites to the local tourism industry today, Tourism Minister Mark McGowan said it was essential to have an online presence in the Internet-savvy Asian market.

    “We are serious about increasing the number of tourists to WA from Japan, China and Korea and these websites will greatly assist us in growing these markets,” Mr McGowan said.

    “The Korean and Japanese markets have some of the highest Internet use rates and broadband penetration in the world, with some estimates placing Korean broadband use at above 70 per cent.

    “The Chinese Internet market is growing fast, with estimates of over 100 million Internet users in 2005.

    “Anything we can do to make it easier for people to find out about WA and organise a visit is a worthwhile investment.

    “We want more people visiting WA, spending money in our local economy and creating jobs and opportunities throughout the regions.”

    The Minister said the websites represented a quantum leap in the way WA was marketed in Japan, Korea and China.

    “These websites provide us with a powerful tool to tap into huge potential markets,” he said.

    Mr McGowan said the sites had been designed to promote the ‘Real Thing’ Western Australia brand and increase awareness of WA.

    “Each of the sites will provide culturally appropriate information about WA as a destination, as well as interactive maps, video footage, and contact details for consumer and trade activities,” he said.

    “Online marketing campaigns are now being devised to help drive people to these new websites.”

    Funding for the websites has come from the State Government’s $9.4million marketing boost for WA tourism.

    The web addresses for each of the websites are as follows:
    Minister's Office - 9222 9111