Mark McGowan

Mark McGowan

Minister for Education and Training; South West

    York business boost

    9/11/2005 12:00 AM

    York tourism and small business delegates are set to get a competitive edge at the Regional Tourism and Small Business Conference to be held from November 23-25 at the Castle Hotel.

    Tourism Minister Mark McGowan said over the two days participants would be challenged to think outside the square and learn ways to develop and improve their business.

    “The workshops aim to inspire tourism operators in the Wheatbelt region to work together and to enhance and expand their local product, which in turn will increase visitor numbers,” Mr McGowan said.

    “Presenters include industry specialists such as Jurek Leon, a customer service and word-of-mouth marketing specialist, who will provide information on promotions, effective selling skills and customer retention.

    “Wheatbelt regional manager for Tourism WA Lance Hardy will also give a presentation on the future direction for regional tourism.”

    Participants will have the option of a free, one-on-one business assessment with Mr Hardy, to help develop their business for the future.

    “Tourism WA is a sponsor of the conference and a representative from the Better Business Blitz initiative will present the results of research recently conducted specifically for York,” the Minister said.

    “The research will help delegates understand what consumers and visitors actually think about York.

    “At the end of day one, delegates will have an opportunity to network and discuss new ideas at a dinner, sponsored by Tourism WA’s Better Business Blitz.”

    The conference costs $195, including morning and afternoon tea, lunch and the conference dinner. Special rate accommodation packages are available from the Castle Hotel in York.

    For more information on the conference contact Avon Tourism on 08 9622 5730 or

    Minister's office - 9222 9111