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Minister for Education and Training; South West
State's tourism treasures to be captured on film
22/11/2005 12:00 AM
Western Australia’s tourism hotspots are set to be captured on film as part of a State-wide filmshoot, Tourism Minister Mark McGowan announced today.
Mr McGowan said the Gallop Government had provided $470,000 towards the project to ensure Western Australia remained at the forefront of the national tourism market.
“This vision will replace the film footage that tourism has had on file since the 1980s,” he said.
“WA’s tourism industry has grown enormously since the 1980s and we want to ensure the international and national market has access to the best vision of our State there is.
“We have awarded the tender for the $470,000 film project to Perth-based company Sauce Films, which will be filming in Kalgoorlie-Boulder, Esperance, the Margaret River Region, Perth and Fremantle, East and West Kimberley and Ningaloo.
“Importantly, we aim to capture each of the five iconic tourism experiences associated with the State’s brand - marine, outback adventure, food and wine, forest and flowers and people and lifestyle.”
Mr McGowan said the film footage was supported by new still images, a project costing $150,000. The new images would be used for promotion in international and national magazines, press, billboards and online.
The Minister said the marketing initiatives had been funded from the Gallop Government’s record $91million commitment to promote WA over five years.
The film footage will be used for multiple purposes including:
production of a new Western Australian tourism promotional video/DVD;
production of a series of short postcard segments broadcast to global television audiences when the State sponsors hallmark events;
provision to national and international media who request destinational film footage;
for use by regional tourism marketing organisations and Government agencies in promotion of the State; and
for use in interactive features on Tourism Western Australia’s website.
The Minister said tourism was a major economic driver for WA and the Gallop Government was working hard to grow the industry to create more jobs and opportunities for residents.
Minister's office: 9222 9111