BBC World Asia has started filming a six-part series that will showcase key Western Australian identities and the environment in which they live, work and play.
Tourism Minister Mark McGowan said the six-month project, called ‘Face to Face’, would bring to life some of the State’s most charismatic and entertaining celebrities in each of WA’s five tourism regions.
“Fantastic footage of WA destinations and tourist attractions will be used during the interviews, presenter links and program credits and openers,” Mr McGowan said.
“The potential audience is estimated to be in the hundreds of millions, with the programs being broadcast early in 2006 in Japan, China, Malaysia, Singapore, India, the Middle East, Australia and New Zealand.
“This is an excellent opportunity to further promote WA’s five tourism regions to some of our key international markets.
“It will complement our massive $91million marketing campaign over five years to establish WA as the nation’s premier tourism State.
“The Gallop Government is serious about growing the tourism industry in WA to create more jobs and opportunities for locals.”
Episode one features Doris Pilkington Garimara, an indigenous author from the Pilbara, who was filmed at Karijini National Park and the Jigalong community.
Episode two features Janet Holmes a Court in Margaret River. The next scheduled segments will feature Damien Oliver in Australia’s Golden Outback and Luc Longley at Ningaloo.
“One of the added benefits is that Tourism WA will have access to the footage to promote WA in global markets after the series has aired on BBC World,” Mr McGowan said.
Minister's office: 9222 9111