A hands-on, one-day workshop to help small business operators develop their tourism potential will be held at Carnarvon Lotteries House on November 10, Tourism Minister Mark McGowan announced today.
Mr McGowan said the State Government’s Better Business Blitz program offered comprehensive and expert training to businesses in tourism-related fields.
“The Carnarvon blitz will include presentations by business specialists including Jurek Leon on topics such as marketing and promotion, training options for staff and effective customer service,” he said.
“Mr Leon, a customer service and word-of-mouth marketing specialist, will show businesses how to create opportunities and achieve results, by improving their marketing, promotion and customer service.
“Participants will also be able to register for free one-on-one sessions for product assessment with the Regional Manager of Tourism WA, Alex Maslen.
“There will also be a session on what visitors think about Carnarvon, detailing the latest visitor satisfaction research conducted in the area.
“This will help business identify their strengths and weaknesses and offer opportunities for change.”
North West Coastal MLA Fred Riebeling said Carnarvon was developing a reputation as the gateway to Ningaloo and would continue to grow as a tourism destination.
“It is important that local businesses are given the support they need to maximise the benefits that come from increased tourism in the area,” Mr Riebeling said.
“The Better Business Blitz program is enormously effective in helping businesses improve their performance.
“I encourage all local business operators to attend the workshop and take advantage of the free networking function at the Port Hotel.
“Tourism is a major employer in Western Australia and the Gallop Government is committed to growing the industry to create more jobs and opportunities for locals, particularly in regional areas.”
The Better Business Blitz program has been running since 2004. Recent election commitments from the Gallop government have secured $500,000 per annum over the next three years to undertake the Better Business Blitz program.
Minister’s Office - 9222 9111