The Gallop Government’s continued campaign to lure more Kiwi tourists to Western Australia has been given a boost with the appointment of a tourism expert to promote WA in New Zealand.
Tourism Minister Mark McGowan said the appointment of highly respected tourism marketing consultant Karen Priest to the position of trade marketing manager for Tourism WA would provide a significant boost.
“This reflects the strong growth in this market over the past 18 months,” Mr McGowan said.
“Ms Priest has a wealth of experience and knowledge in both the WA and New Zealand travel markets.
“Her key role will be to develop and maintain business relationships with key stakeholders for WA, ensuring the continued promotion of the State as a holiday destination.
“By having someone with local knowledge on the ground in New Zealand, we will be able to build stronger relationships with our key distribution partners and airlines servicing WA.
“We will also be able to work more closely with the travel media in New Zealand.”
Mr McGowan said the State Government had been steadily increasing its marketing and brand awareness in New Zealand over the past 18 months.
“Our 'Real Thing' brand campaign has been featured on free-to-air and cable television, in magazines and newspapers, on outdoor billboards and online in New Zealand,” he said.
“We are continuing our push into NZ with co-operative marketing campaigns, roadshows and media familiarisation tours.
“At last count, visitor numbers from New Zealand were up 50 per cent. We want to continue this trend to create more jobs and opportunities for Western Australians.”
Minister's office: 9222 9111