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Minister for Education and Training; South West
Major UK survey destroys Dullsville myth
20/09/2005 12:00 AM
English residents have voted Perth as their favourite overseas city in a major travel survey published this week.
Tourism Minister Mark McGowan said the 2005 UK Guardian, Observer and Guardian Unlimited Travel Awards had received close to 27,000 completed questionnaires to their annual survey.
Mr McGowan said the results destroyed the myth that Perth was ‘Dullsville’.
The Minister said the Travel Awards reflected the views of Guardian and Observer readers, who were seen to be independent and adventurous travellers.
“Perth beat Sydney to the post, and was also ahead of Hong Kong, New York, Rome, Vienna and Melbourne,” he said.
“Readers rated their holiday experiences in terms of quality of service and experience.
“Perth is uncommercial, unspoilt and unhurried - characteristics that visitors are increasingly looking for at a time when life has become so hectic.”
Mr McGowan said the UK was WA’s biggest tourism market and the award would add momentum to the $2.4million marketing campaign currently under way in England.
“Part of this campaign involves having 100 luxury people movers featuring pictures of Western Australian icons on London’s streets for the next six months,” he said.
“These vehicles are highly visible and feature our Real Thing branding campaign, as well as directing people to our very successful tourism website:
“We want to attract more UK visitors to WA to create more jobs and opportunities for locals.”
The Guardian, Observer and Guardian Unlimited Travel Awards stem from the longest running independent survey of its kind in the UK.
The awards pride themselves on offering a unique insight into the tastes and preferences of today’s discerning traveller.
The scoring system ensures that destinations are assessed on the satisfaction levels they deliver rather than the number of people who pass through the destination.
Minister's office: 9222 9111