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Minister for Education and Training; South West
International visitor numbers at an all time high
8/09/2005 12:00 AM
Western Australia’s visitor numbers have reached an all time high, with visitors from New Zealand up a massive 50 per cent, Tourism Minister Mark McGowan announced today.
Mr McGowan said visitor numbers from Singapore, the United States and Japan had also increased considerably in the 12 months to June 2005.
The latest figures show:
visitor numbers from New Zealand are up 50 per cent;
Singapore visitors are up 20 per cent;
visitors from the United States are up 16 per cent; and
Japanese visitor numbers are up seven per cent.
The Minister said the strong trend was almost certain to accelerate as the State Government’s massive $91million marketing campaign, which was announced in May and would be rolled out over five years, began to take effect.
“These figures are terrific news and show we are on the right track with our marketing efforts to date,” he said.
“We have had a concentrated advertising and marketing campaign running in New Zealand and Singapore over the past 18 months, which has obviously borne fruit.
“This time next year, we anticipate an even stronger result from our traditional tourism markets - the UK, Japan and New Zealand - as well as our new and emerging markets in China and South Korea.”
Mr McGowan said the number of international visitors to WA had increased by 7.4 per cent over the 12 months to June, up 628,800 - an all time high.
“International visitor nights - which are very important because they tell us how long each person is staying - are also up by 7.5 per cent, to more than15.5 million,” he said.
“This visitor night figure exceeded all other States, as well as the national average for visitor nights, which actually dropped by 2.1 per cent.
“Similarly, expenditure levels are at an all-time high, with $100million more being spent by international visitors to WA for the year ending June, bringing the total to more than $1.2billion.”
Minister's office: 9222 9111