The State Government has launched its tourism presence in China with the appointment of a trade marketing manager to make Western Australia a priority destination for Chinese people.
Tourism Minister Mark McGowan said former general manager of the Nolasco Travel Group Allen Cheng had been appointed WA’s inaugural Trade Marketing Manager China and had recently been in WA to meet with key industry partners.
Mr McGowan said WA’s new tourism office was co-located with the State Government’s trade office in Shanghai.
“China is a very important trading partner for WA, with an increasingly wealthy population interested in travelling,” he said.
“The Tourism Forecasting Council of Australia expects inbound visitors from China to grow 16 per cent each year for the next 10 years.
“To ensure WA receives a strong portion of that growth, we have committed $500,000 towards marketing in China, with a focus on Beijing, Shanghai and Guangdong.
“We will also be spending about two thirds of the $500,000 committed to aviation access during the last State election on developing better aviation links with China.
“We will be targeting the three main Chinese carriers and working with existing airline partners with links through Hong Kong and Singapore.
“Tourism employs about 72,000 people in WA and the Gallop Government wants to grow the industry to create more jobs and opportunities for Western Australians.”
Mr McGowan said Mr Cheng would be inviting a number of major Chinese travel agents and media to visit WA over the coming months.
There would also be seminars in some of China’s major cities to inform industry partners about WA and what it offered.
Minister's office: 9222 9111