The provision of $50,000 towards marketing initiatives along the Harvest Highway is an investment in jobs for the region, Minister for Peel Mark McGowan said today.
Mr McGowan said the funds would enable the Harvest Highway group of businesses and organisations to produce a promotional lift out in a daily newspaper, upgrade their current website, develop promotional opportunities for television and produce a self-drive directory.
“The Harvest Highway, which stretches 380km from Armadale to Walpole, offers many unique experiences to tourists,” the Minister said.
“Established in 2002, it is a fantastic initiative to encourage tourists to take the South West Highway when travelling south, instead of the Coastal Highway.
“It offers a different experience to tourists travelling south with a diverse range of farms, businesses, produce and other attractions that are unique to the inland route.
“By marketing these attributes and putting the localities on the tourism map, more tourists will choose to take the Harvest Highway and spend their money at businesses on the way.
“Tourism is a major economic driver for the Peel and South-West and employs many local people.
“The State Government is committed to supporting initiatives such as Harvest Highway, which help create jobs in regional areas.”
Minister's office: 9222 9111