Tourism Minister Bob Kucera is joining tourism industry representatives in Melbourne this week to sell Western Australia at the Australian Tourism Exchange (ATE).
More than 50 WA tourism organisations, products and services are represented at this year’s event, the most prestigious tourism trade show held in Australia and the third largest event of its type in the world.
All five of WA’s new Regional Tourism Organisations have representatives in Melbourne, staffing a specially designed booth that features attractions from all of the regions. WA’s indigenous tourism operators are also represented.
An official handover ceremony tomorrow (Friday) will give Mr Kucera the Australian Tourism Exchange trophy in preparation for Perth’s role as event host in 2005.
“WA will host this event for the first time next year and we expect more than $10million will be generated through delegate expenditure and increased tourism business,” the Minister said.
“We expect 2,500 delegates will attend ATE 2005 at this key event for the new Perth Convention Exhibition Centre.
“This will be a time when the whole State’s tourism attractions, products and services will be on show to the global tourism industry.”
The Australian Tourist Commission manages ATE. It provides a forum for Australian tourism companies to showcase their product and negotiate business with key international travel wholesalers, generating export income for local industry operators. Delegates include the senior executives of major travel buyers and international and national media.
The Australian Tourist Commission and WA Tourism Commission will co-ordinate ATE 2005 from June 18 - 24.
Minister's office: 9213 7000