Toodyay was well-placed to attract day visitors from the meeting, incentive travel, conventions and exhibitions market, Tourism Minister Norman Moore said today.
He was speaking at the official opening of the new Toodyay Visitor Centre.
Mr Moore highlighted the potential effect developments such as the Perth Convention and Exhibition Centre would have on visitors to the region.
“It is expected that more than 1.23 million people will attend either conventions, exhibitions, corporate or private functions by 2011 and stay an average of seven nights – and not necessarily in the Perth area alone,”
“Pre and post conference touring to regional areas is highly likely, especially if it can be done in one or two days.
“You can imagine the business this will potentially generate not only for Perth and the State in general, but particularly for the Avon Valley region.”
Mr Moore said that the new Toodyay centre, built behind historic Connor’s Mill, could deliver a highly-professional and diverse range of visitor services.
It also could house various displays and generate greater commercial opportunities for tourism in Toodyay.
He said that as the gateway to the Avon Valley, Toodyay needed to develop, provide and market tourism assets which gave local, national and international tourists top-quality experiences.
Mr Moore also highlighted other developments specific to the area, such as the introduction of the dedicated Avon Link train service and Toodyay’s role as part of the Avon Valley Tourism Association.
He also congratulated the Shire of Toodyay for its efforts in giving the town its own first-class visitor centre.
“The Shire’s efforts and the co-ordination required to make this happen are indicative of this destination’s commitment to tourism,” Mr Moore said.
Connor’s Mill, the location of the former visitor’s centre, is now the town’s interpretive centre.
Toodyay forms part of the Heartlands tourism region, which attracted more than 646,000 visitors last year, generating more than $116 million in overnight visitor expenditure.
Media contact: Hartley Joynt, Minister’s office, 9321 1444
Paula Counsel, Corporate Communications Project Manager, Western Australian Tourism Commission, 9220 1716