The State Government today launched a dynamic television and media advertising campaign aimed at increasing the number of apprentices and trainees in Western Australia.
Launching the multi-faceted campaign today, Education and Training Minister Mark McGowan said more employers willing to take on apprentices and trainees were needed in the push to skill WA’s workers for the future.
“Statistics show there are more than 35,000 apprentices and trainees in WA but only 10,000 employers who train them,” Mr McGowan said.
“WA is experiencing a period of unprecedented economic activity and it is vitally important that our workforce is skilled and able to meet the demands of industry.
“That is why I would like to see the number of businesses taking on apprentices and trainees in WA rise by 50 per cent over the next five years.
“Most employers can - and do - make a significant contribution towards training WA’s workforce, which is why I am calling on them to ensure they are doing everything they can to train new workers.”
Late last year, the State Government boosted services for employers by introducing the new ApprentiCentre and employing more field staff to help and support employers, apprentices and trainees.
The Minister said the new campaign would include a television and cinema advertising blitz over five weeks, supported by print advertisements in major metropolitan and youth newspapers, and advertising on regional radio stations.
The campaign coincides with the launch of a new website to link employers with enthusiastic workers.
“The Carpenter Government recognises the need to invest in the future workforce of our State and has committed a record additional $190million for trade training and infrastructure since February 2005,” Mr McGowan said.
The advertising campaign will call on young people to consider an apprenticeship or traineeship for a career and link them to the ApprentiCentre website and new jobs board at http://www.apprenticentre.wa.gov.au
“The unique new website features apprentice and trainee jobs across all industries and will allow people looking for an apprenticeship or traineeship in WA to register their details,” the Minister said.
“Employers will also be able to use the site to post vacancies free of charge and search the database for potential applicants.
“People who have signed up to the site will receive email and SMS alerts when jobs come up which match their interests, ensuring that employers are matched with the right applicants.
“The site already features more than 150 vacancies across the State, so it’s clear there are plenty of opportunities on offer.”
In January 2008, there were 35,680 apprentices and trainees in WA.
Minister's office - 9222 9111