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Minister for Energy; Resources; Industry and Enterprise
New Kimberley campaign aims to reduce energy use and save money
19/10/2007 2:00 PM
Energy Minister Francis Logan today launched a new campaign to promote energy efficiency across the north of Western Australia.
The campaign has been developed and co-ordinated by Goolarri Media, a Broome-based Aboriginal media organisation.
The State Government recently awarded $15,700 to Goolarri Media to develop the television and radio advertising campaign, which aimed to inform householders about how they can best reduce their energy use and save money.
“Goolarri Media’s initiative will help indigenous and non-indigenous people in the Kimberley to reduce their energy consumption through the promotion of practical ways to save energy,” Mr Logan said.
“It is great to see projects developed and implemented that motivate Western Australians to reduce their energy use and greenhouse gas emissions.
“The messages will be broadcast four times a day over the next 12 months on television station GTV-35 and radio station 99.7FM.”
The Minister said the funding was part of the State Government’s Sustainable Energy Development Office Grants Program, which aimed to increase the uptake of renewable energy and energy efficient products and practices in WA.
The program provided grants of up to $50,000 for community-based sustainable energy projects and sustainable energy research and development projects.
Goolarri Media’s campaign complements the Regional Energy Efficiency Program (REEP), which provides incentives for people in areas outside the State’s main electricity grid to take actions to reduce energy use.
The REEP includes giveaways of energy saving lamps to households and rebates for high efficiency appliances and insulation. The program is a joint initiative of the WA and Australian Governments.
Details about the Sustainable Energy Development Office Grants Program and the Regional Energy Efficiency Program are available at
Minister's office - 9222 8950