WA country communities share in $109,500 of new Healthway sponsorships
LiveLighter health campaign targets higher obesity rates in rural areas
Eight local organisations across Western Australia's South-West, Great Southern and Wheatbelt regions will share in $109,500 from Healthway, to help regional WA communities beat the growing challenge of obesity.
Health Minister John Day said the new Healthway sponsorships would help promote the successful LiveLighter campaign, to support people in regional areas to reach and maintain a healthy weight.
"This is an important message for people living in country communities, where obesity rates can be double the rates in the metropolitan area," Mr Day said.
"Recent Heart Foundation research shows 14 per cent of people living in inner city Perth are obese compared with 33 per cent of those living in regional areas of the State.
"LiveLighter gives information and tips around healthy eating and being active to help people significantly reduce the risk of serious diseases like heart disease, stroke, type 2 diabetes, fatty liver and several types of cancer."
The Healthway funding will support festivals, shows and community activities, and includes making healthy food choices available at the events.
The Minister said the reasons for higher obesity rates in regional areas were complex.
"What we do know, however, is that research shows the LiveLighter message is getting through, with two thirds of overweight adults in WA saying they had made changes to their diet as a result of the campaign," Mr Day said.
"The Healthway support helps make the healthy choice, the easy choice for people taking part in these community activities."
One in three WA adults and one in five WA children are overweight or obese
More than three quarters of Healthway sponsored organisations now have healthy food choices available at their events, a condition of Healthway sponsorship where food is served, compared to just 43% of organisations when Healthway was established more than 25 years ago
Minister's office - 6552 6200
promoting LiveLighter in regional areas of WA:
- City of Busselton - $30,000 promoting LiveLighter at the Busselton Fringe Festival 2017 to 2019
- Augusta River Festival Inc - $24,000 promoting LiveLighter at the Augusta River Festival 2017 and 2018
- Shire of Murray - $15,000 to promote LiveLighter at the Pinjarra Festival 2017
- Harvey Mainstreet Inc - $15,000 to promote LiveLighter at the Harvey Harvest Festival 2017
- Bunbury Multicultural Group Inc - $14,000 to promote LiveLighter at the South West Multicultural Festival 2017
- Shire of Katanning - $5,000 to promote LiveLighter through the Katanning Harmony Festival 2017
- Quairading Agricultural Society - $4,000 to promote LiveLighter at the Quairading Show 2017
- Beverley Community Resource Centre - $2,500 to promote LiveLighter at the Beverley Triathlon 2017