Hon Colin Barnett MEc MLA

Hon Colin Barnett MEc MLA

Former Premier; Minister for Tourism; Science

Hon Brendon Grylls MLA

Hon Brendon Grylls MLA

Former Minister for Housing; Racing and Gaming

    Latest tourism ads sell WA's north

    1/01/2017 6:00 AM
     
    • Six new Just Another Day in WA films featuring the North-West and Coral Coast

    The next six films in the Just Another Day in WA campaign will make their debut during the 2017 Hopman Cup from January 1.

     

    The films showcase extraordinary experiences in the North-West and Coral Coast, including Emma Gorge, the Bungle Bungles, Staircase to the Moon, whale sharks and WA wildflowers.

     

    Premier and Tourism Minister Colin Barnett said this new suite followed the great success of the Perth and South-West films released in June 2016.

     

    "Those ads were supported by a range of co-operative marketing activity with key travel partners such as airlines and booking sites," Mr Barnett said.

     

    "To date, more than 25,000 Australian visitors have booked to travel to or within WA through these co-operative campaigns, resulting in an economic impact of $19.6 million.

     

    "The campaign has recently been rolled out in WA's key international travel markets including the United Kingdom, United States of America, New Zealand, Germany and China where related co-operative marketing activity with China Southern Airlines and travel site QYER.com resulted in more than 1,600 bookings in under three weeks."

     

    Since the campaign launch six months ago, the initial films have been viewed more than 1.5 million times on social media alone as well as through television and cinema advertising, and the hashtag #justanotherdayinWA has been used more than 120,000 times on social media.

     

    Acting Regional Development Minister Brendon Grylls said Royalties for Regions, through the Regional Tourism Marketing Plan, had invested in the campaign to assist with filming and promoting the regions in WA's key tourism markets.

     

    "Tourism is a key driver of our regional economy and while Perth is the gateway to our State and a fantastic city to visit, the extraordinary experiences on offer in regional WA help us keep visitors here for longer and enjoy their time with us even more," Mr Grylls said.

     

    The Premier said there were a number of new films currently in production focusing on Perth and surrounds which had a specific focus on WA's Asian visitor markets.

     

    "The latest visitor statistics show a 23 per cent increase in the number of interstate holiday and leisure visitors and a 19 per cent increase in international holiday and leisure visitors in the 12 months to September.  This campaign and related marketing will continue to drive visitation and help us reach our goal of $12 billion in visitor spend by 2020," Mr Barnett said.

     

    Fact File

    Premier and Tourism Minister's office - 6552 5000

    Acting Regional Development Minister's office - 6552 6100

     

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