Western Australia Worth Sharing launches internationally in Singapore
Launch showcases Western Australia's premium, fresh and safe food
Western Australia's new export-focused agriculture brand will today be launched internationally in Singapore by Premier Colin Barnett.
Western Australia Worth Sharing invites consumers around the world to meet the producers and companies behind WA's safe, fresh and premium products, which range from the most successful agricultural exporters through to small, family-run businesses.
"Western Australia has a unique global advantage when it comes to agriculture, boasting a vast and pristine environment where we produce a diverse range of quality products," Mr Barnett said.
"We're inviting the world to share in the rich bounty of our farms, vineyards, orchards and oceans, and we're starting with one of our closest trading partners - Singapore.
"While WA's agricultural exports to Singapore are strong, there is still significant scope for further growth and this is just one of the reasons why we have chosen Singapore as the location for our international launch."
Of the more than 60 companies signed up to Western Australia Worth Sharing, two thirds already export to Singapore.
Ambassadors from 21 WA companies have travelled to be a part of today's launch event in Singapore, to join an audience of local food and beverage importers and buyers, and media.
The initiative will also be showcased to Singaporean consumers through a digital advertising campaign.
The Premier said buyers could learn about, and connect directly with, companies exporting the highest quality WA produce via the Western Australia Worth Sharing website.
"Singapore is a highly sophisticated market, and one of the culinary capitals of the world," he said.
"Western Australia Worth Sharing not only showcases our world-class produce, but also our modern and sustainable production practices and transparent supply chains, which are greatly valued in international markets like this.
"We look forward to sharing the very best that Western Australia has to offer."
In 2017, Western Australia Worth Sharing is also expected to launch in China, Indonesia and Japan.
Western Australia's agricultural exports to Singapore grew 3.2 per cent in 2014-15, making Singapore the State's 12th largest market for agricultural exports
Singapore is Western Australia's biggest international market for milk and milk products, and the second biggest market for carrots
It is also the biggest export market for fresh berries, with nearly 70 per cent of Australian berry exports to Singapore sourced from Western Australia
Other significant WA exports to Singapore include lupins, turnips, pork, crustaceans, wine and cultured pearls
Singaporeans rank as the 2nd highest international visitors to Western Australia with the 3rd highest visitor spend
The Western Australian Government has maintained a Trade and Investment Office in Singapore since 2012
Premier's office - 6552 5000