Positive evaluation of campaign to prevent and delay alcohol and drug use among young Aboriginal people
83% of Aboriginal young people surveyed more aware of the harms associated with alcohol and other drug use
The Liberal National Government will provide $890,000 to further fund its Strong Spirit Strong Mind alcohol and drug awareness campaign after independent evaluation of the initiative showed outstanding results.
Mental Health Minister Andrea Mitchell said the campaign was designed to prevent and delay the early uptake of alcohol and other drug use among young Aboriginal people aged 12 to 25 years.
"The evaluation showed the campaign message resonated strongly with young Aboriginal people," Ms Mitchell said.
"It was also found that 83 per cent of young Aboriginal people were more aware of the harms associated with alcohol and other drug use, which is an outstanding result.
"Nine out of 10 agreed that young people should not drink or use drugs."
The Minister said while the immediate health benefits of reducing alcohol use among young Aboriginal people were obvious, the campaign had significant long-term potential to reduce the incidence of Fetal Alcohol Spectrum Disorder in Aboriginal communities.
Nearly three quarters of people said the radio and online advertisements motivated them to encourage family and friends not to drink or take drugs.
The campaign uses social media to enable Aboriginal young people to connect with family and friends and begin conversations about the harmful effects of alcohol and other drug use.
A mobile van also visits community events providing free wi-fi, hot drinks and a place for people to hang out and obtain information about the campaign and local support services.
The Strong Spirit Strong Mind Metro Project campaign was first launched in 2012. The additional $890,000 will fund the campaign for a further two years.
Minister's office - 6552 5400