World Champion and Dutch Olympic Gold medal cyclist Marianne Vos to compete in WA
Riding in Tour of Margaret River and mass participation event, Breakaway WA
Tour of Margaret River is supported by the State Government through Tourism WA's Regional Events Program, made possible by Royalties for Regions
One of the superstars of world cycling will take part in the Tour of Margaret River and a new curtain-raiser mass participation event, Breakaway WA, thanks to a new sponsorship deal with the Liberal National Government.
Premier and Tourism Minister Colin Barnett today announced the State Government, through Tourism WA and the Royalties for Region program, would provide a funding boost to the Tour of Margaret River which would see the three-day event grow to a week-long tour through some of the State's extraordinary southern destinations.
Mr Barnett said the funding had also helped the event organisers attract 13-time World Champion and Dual Olympic Gold medallist Marianne Vos to take part in both Breakaway WA and the Tour of Margaret River.
"Marianne Vos is arguably the finest cyclist of her generation having won world championships in road, mountain bike, cyclo-cross and track racing and it will be a privilege to welcome her to Western Australia," he said.
The Tour of Margaret River is the only Pro-Am team road race in Australia and started in 2009 with a small group of around 30 riders.
The Premier said the 2016 race was expected to attract about 660 riders with some of the biggest names in professional cycling to join Vos including Australians Robbie McEwen, Tiffany Cromwell, Simon Clarke, Luke Durbridge, Matt Keenan and Scott Sunderland.
Regional Development Minister Terry Redman said events such as the Tour of Margaret River strengthened local tourism-related businesses and contributed to the vibrancy of regional communities.
"The Tour of Margaret River will have a great impact on the local economy and is expected to bring more than $3 million into the region over the next three years," Mr Redman said.
"Tourism has a strong influence on regional development and the Royalties for Regions investment in the Regional Events Program will bring significant social and economic benefits to the region and throughout WA."
Mr Barnett said tourism generated $9.6 billion in 2015-16, including $4.5 billion in regional areas.
"The State Government has a strategy in place to increase this value to $12 billion across the State by 2020," he said.
"Events such as the Tour of Margaret River and Breakaway WA contribute to this goal by attracting visitors to regional areas."
Premier and Tourism Minister's office - 6552 5000
Regional Development Minister's office - 6552 6700