Ni Hao - Chinese for 'hello' - conference promotes WA to Chinese and Hong Kong travel industry
About 80 delegates, including 35 WA industry members expected to attend
Conference supported by State Government through Tourism WA
Fremantle will today host the third annual Ni Hao WA, which promotes Western Australia to tourism trade partners from China.
Tourism Minister Kim Hames said visitors from China spent $231 million in WA in 2015, making it the State's second biggest tourism market in terms of spend.
"China is one of the world's fastest growing tourism markets and attracting Chinese visitors to WA is a crucial part of the State Government's strategy to grow the value of tourism to $12 billion by 2020," Dr Hames said.
"Events such as Ni Hao WA will help this State attract even more Chinese visitors because it gives local tourism operators the opportunity to meet Chinese travel buyers and educate them about the extraordinary experiences this State has to offer every Chinese visitor."
As well as workshops and business meetings, the conference also includes a familiarisation program which gives the Chinese businessmen the chance to tour different regions of the State and experience firsthand what WA has to offer.
The Minister said it was also timely for Fremantle to host Ni Hao WA given the port city was named a 'must see' destination for 2016 by one of the world's most respected international travel publishers, Lonely Planet.
"With more than $1.3 billion of private and public investment in the development pipeline, Fremantle is in the midst of a period of great revitalisation," the Minister said.
"New hotels, bars and restaurants have opened across the city further adding to its appeal to visitors and locals.
"When you consider all the city has to offer, it's no wonder Lonely Planet thinks Fremantle should be on everyone's travel list for 2016.
"We hope through the Ni Hao WA event, potential visitors from China will also put Fremantle and WA on their 'bucket list' of must-see destinations and experiences."
Minister's office - 6552 5300