Hon Ken Baston MLC

Hon Ken Baston MLC

Former Minister for Agriculture and Food; Fisheries

    Exporting smoothies to the world

    16/02/2016 1:00 PM
    • Food and beverages profiled at world trade exhibitions
    • Focus includes Middle East and Asia 

    Western Australia is famous for its wines, seafood, meat and vegetables and now it is earning a reputation for its fruit smoothies.


    Local smoothie maker Viv Trader, a mother of three and self-confessed fruit lover from Landsdale, north of Perth, will be among the food and beverage companies showcasing the State's premium products at major trade exhibitions in Dubai, Japan and Singapore over the next two months.


    Her family's business Vitalicious, which delivers fruit and bottled smoothies to workplaces and school canteens, will have a presence at all three of these upcoming exhibitions.  Since 2014, the company's gluten, dairy and preservative-free smoothies have been made locally as 'fruit in a bottle'.  They also deliver flowers, catering, newspapers, water, coffees and tea towels.


    Agriculture and Food Minister Ken Baston said upcoming international trade exhibitions provided a unique platform for companies to put their product on a global stage.


    "Our agricultural industry is a significant export earner for WA, with agrifood exports valued at almost $8 billion in 2014-15 with strong growth potential," Mr Baston said.


    The Department of Agriculture and Food will host about 35 businesses at three events:

    • the world's largest annual food and hospitality show Gulfood at the Dubai World Trade Centre from February 21
    • Asia's leading trade exhibition FOODEX JAPAN from March 8
    • Food&HotelAsia2016 in Singapore from April 12. 

    The State Government will help local companies through business-matching strategies for products ranging from chia-based beverages to rock lobster, fresh fruit and vegetables, octopus, avocadoes, abalone, honey, wine, truffles and olive oil.


    "This gives our food and beverage businesses an opportunity to target lucrative markets in the Middle East, Africa, North Asia and South-East Asia," the Minister said.


    Fact File

    • In 2014-15, WA agrifood exports to the Middle East in 2014-15 were valued at $940 million, led by wheat, sheep and canola 
    • Exports to Japan were valued at $694 million led by wheat, canola and barley
    • Exports to ASEAN countries were valued at $2.65 billion, led by wheat, rock lobster and cattle 

    Minister's office - 6552 5400