Hon Kim Hames MB BS JP MLA

Hon Kim Hames MB BS JP MLA

Former Minister for Health; Tourism

Hon Terry Redman MLA

Hon Terry Redman MLA

Former Minister for Regional Development; Lands; Minister Assisting the Minister for State Development

    Business coaches to boost Aboriginal tourism

    15/01/2016 8:00 AM
    • Business development advice for 17 Aboriginal tourism operators
    • Visitors to Western Australia seek more Aboriginal experiences 

    The State Government today named the inaugural participants in a landmark business coaching initiative designed to boost Western Australia's Aboriginal tourism experiences.


    The 17 Aboriginal tourism businesses will receive advice and mentoring for more than three years as part of the Government's $4.6 million Aboriginal Tourism Development Program 2015-2018, made possible by the Royalties for Regions program.


    Tourism Minister Kim Hames said Aboriginal experiences were a major potential growth area within Western Australia's tourism sector.


    "Research shows only one in five visitors in Western Australia participated in an Aboriginal tourism activity while on holiday in 2014-15, but many more - almost three-quarters - said they would be interested if these activities were more readily accessible," Dr Hames said.


    "This program responds to this unmet demand and helps provide visitors with an opportunity to enjoy an authentic Aboriginal experience during their stay.


    "These experiences are an essential component of the Government's strategy to raise the profile of regional tourism and increase visitor spend from $3.8 billion in regional WA last year to $4.75 billion by 2020."


    Regional Development Minister Terry Redman said the program would help businesses improve profits and create opportunities for employment and skills development.


    "Aboriginal tourism helps protect and preserve traditional culture while also motivating visitors to increase their length of stay across regional and remote WA," Mr Redman said.


    "This Royalties for Regions investment will help create sustainable Aboriginal tourism businesses and contribute to a strengthened regional economy."


    The program focuses on business development and a State-wide marketing strategy. This week, the development component reached a milestone with 10 tourism businesses from the Kimberley and seven from WA's broader southern regions chosen to work one-on-one with tourism business experts to fine-tune their products and operations.


    The 'coaches' will take a fresh look at each operator's compliance, finances, staffing, systems, accreditation, product offering and delivery. They will work with the business to implement an annual action plan of initiatives to achieve tourism accreditation and success.


    The program also includes a major marketing push to promote the Aboriginal experiences available to visitors throughout the State.


    Participants include:



    Narlijia Cultural Tours (West Kimberley, Broome. Walking tours)

    Bundy's Cultural Tours (West Kimberley, Dampier Peninsula. Walking tours from Kooljaman Resort)

    Wandjina Tours (Remote coastal Kimberley, Freshwater Cove. Tours/accommodation)

    My Country Tours (West Kimberley. Tours operating from Eco Beach Resort)

    Bungoolee Tours (Central Kimberley, Tunnel Creek National Park. Tours)

    Imintji Aboriginal Corporation (Central Kimberley, western end of Gibb River Road, new campground being constructed from the CCAP Royalties for Regions grant program)

    Baulu-Wah Aboriginal Corporation (East Kimberley, Violet Valley. Baulu-Wah community ex Warmun. Progressing campground development)

    Luridgii Enterprises (East Kimberley, Glen Hill Station near Argyle diamond mine)

    Waringarri Aboriginal Arts (East Kimberley, Kununurra)

    Mimbi Aboriginal Corporation (Central Kimberley, Great Northern Highway. New campground being constructed from the CCAP Royalties for Regions grant program)

    Broader southern regions

    Ngalang Wongi Aboriginal Cultural Tours (Bunbury. Tour)

    Cape Cultural Tours (Dunsborough. Tour)

    Roelands Village (Collie. Accommodation/food)

    Poornarti Aboriginal Tours (Denmark/Albany. Tour)

    Murray Districts Aboriginal Corporation (Pinjarra. Cultural centre/food)

    Njaki Njaki Aboriginal Cultural Tours (Merredin. Tour)

    Nyoongah Rangers Tours (Narrogin. Tour)


    Fact File

    • The program is implemented by Tourism Western Australia and the Western Australian Indigenous Tourism Operators Council
    • Research source: Tourism Western Australia, Visitor Experiences and Expectations Research 2014-15
    • For more information, visit http://www.waitoc.com or Bigger Picture - Regions 

    Tourism Minister's office - 6552 5300

    Regional Development Minister's office - 6552 6700