Hon Kim Hames MB BS JP MLA

Hon Kim Hames MB BS JP MLA

Former Minister for Health; Tourism

    Visitor centres generate more than $116 million for WA

    23/09/2015 7:00 AM
    • State Government releases new research into impact of visitor centres on tourism
    • Indicates centres influence visitors to stay longer and spend more
    • Findings released as part of 2015 WA Tourism Conference

    New research unveiled today at the inaugural WA Tourism Conference reveals the value of Western Australian visitor centres with about $116.65 million in 2014 generated in overnight visitor spend for the State's economy.


    Tourism Minister Kim Hames said the research, commissioned by Tourism Research Australia and Tourism Western Australia, showed visitor centres continued to make a vital contribution to the tourism industry despite a trend towards booking and researching holidays online.


    "In recent years we have seen more people using the internet and other digital channels to research and book their holidays and this has had an impact on the financial sustainability of visitor centres," Dr Hames said.


    "This research shows that visitor centres have an important role to play in ensuring visitors have a good time during their stay in WA as well as imparting valuable local knowledge.


    "Figures show that 95 per cent of people using visitor centres believe they are an important part of their overall experience while 87 per cent said they knew more about things to do and see in a location.


    "The visitors surveyed attributed roughly 15 per cent of their total spend in a location to the visitor centre, so clearly these information sources are playing an important role in encouraging people to extend their stay or spend more money in a region."


    The Regional Visitor Centre Sustainability Grant Program includes a Network Wide Grant which was awarded to the Tourism Council WA and the Visitor Centre Association of WA to implement a regional industry development program.  The program provides guidance and support to streamline business operating models and quality of service. Recipients of the other grants will be announced in the near future.


    Fact File

    • A copy of Influence of Visitor Centres on WA Tourist Behaviour is available from http://www.tourism.wa.gov.au   Research conducted by Metrix Consulting
    • The 2015 WA Tourism Conference is held from September 22-23, 2015 and is presented by the Tourism Council WA, Caravan Industry Association WA and the Visitor Centre Association of WA and supported by the State Government, through Tourism WA
    • The Regional Visitor Centre Sustainability Grant Program is supported by the State Government through Tourism WA and Royalties for Regions
    • For more information, visit http://www.tourismcouncilwa.com.au/
    • For more on visitor centres visit http://www.vcawa.com.au/  

    Minister's office - 6552 5300