Hon Helen Morton MLC

Hon Helen Morton MLC

Former Minister for Mental Health; Disability Services; Child Protection

    $1.1 million for WA meth prevention campaign

    10/08/2015 1:45 PM
    • New $335,000 public education campaign for release later in 2015
    • Upgraded Drug Aware website for mobile devices in development

    The State Government will spend more than $1 million over the next three years on education and awareness campaigns to prevent methamphetamine use and reduce harm.


    Mental Health Minister Helen Morton said work was well under way on developing a new $335,000 public education campaign for release later in 2015, to coincide with the summer festival period.


    "The target group for the campaign includes 15 to 29 year-olds, focusing on those who are at risk of use, or are using methamphetamine," Mrs Morton said.


    A further $805,000 has been earmarked for campaigns in 2016 and 2017 allowing the campaign to be repeated twice yearly, and evaluated in the final year.


    "In addition we are also re-developing the Drug Aware website so it is accessible from any device, including smartphones. The website is a critical element of the campaign, providing credible, factual information about methamphetamines and where to get help.


    "Online evaluation results from the May 2015 Drug Aware amphetamines advertising campaign indicate it was successful with engaging young people, their families and friends.


    "Online media achieved 44,675 visits where people accessed general information on methamphetamines, information on helping family and friends, and quitting. 


    "During the campaign there were almost 10 times more people requesting further information via the website, and seven times more enquires from people seeking help."


    The Minster said the State Government continued to provide a range of prevention, treatment and support services for West Australians affected by alcohol and other drug use, including methamphetamines.


    The Mental Health Commission will fund more than 40,000 treatment and support episodes for people with alcohol and other drug problems in 2015-16.


    Anyone wanting more information about methamphetamine, alcohol or drugs can contact the Alcohol and Drug Support Line 24/7 on 9442 5000 or 1800 198 024 for country callers.


    Fact File

    • 2015 campaign materials will include:
      • State-wide radio, press, outdoor and online advertising
      • an infographic with information and where to get help
      • a factsheet targeting friends and family about how to recognise the signs of amphetamine-related harm and how to access support services
      • updated amphetamine-related information on the Drug Aware website

    Minister's office - 6552 6900