Hon Helen Morton MLC

Hon Helen Morton MLC

Former Minister for Mental Health; Disability Services; Child Protection

    Amphetamine campaign re-launch this weekend

    9/05/2015 12:00 AM
     
    • Next phase of Drug Aware amphetamine campaign to target young people and their family and friends
    • New amphetamines campaign being developed for release later in 2015, along with a national response
    • Radio advertisements to start Sunday, May 10

    The impact of amphetamine, particularly methamphetamine, use on the family and friends of users will be a focus of the State Government's latest advertising campaign to raise awareness about the dangers of the drug.

     

    Radio, newspaper and community-based advertising will also inform West Australians about where to go for help and information about the range of services available across the State.

     

    Mental Health Minister Helen Morton said an evaluation had found the 2014 Drug Aware advertising campaign for amphetamines had been very successful in ensuring people understood the message about the dangers of amphetamine use.

     

    "More than two thirds of people who saw, or heard last year's campaign said they would be less likely to use amphetamines and that the advertisements made them more concerned about the effects of the drug," Mrs Morton said.

     

    "Given these positive results, we will re-run the campaign with a focus on how drug use affects family and friends and where they can turn to for help."

     

    The Minister said while illicit drug use, including amphetamines, had been declining as a proportion of the WA population, indications from hospitals and the police suggested those who were using amphetamines were experiencing greater harm.

     

    "This is because they are choosing to use the more harmful form - known as methamphetamine or ice - and they are using it more frequently," she said.

     

    "I am aware of how concerned the community is about methamphetamine use and this prevention campaign is just one part of the Government's response to this scourge."

     

    Fact File

    • The Drug Aware public education campaign started in 1996
    • The $240,000 amphetamines campaign will run throughout May and June 2015
    • The latest National Drug Strategy Household Survey showed that 3.8 per cent of WA survey participants over 14 years had used meth/amphetamines in the past year, which is lower than between 2001 and 2007, but higher than the national average of 2.1 per cent

    Minister's office - 6552 6900