Hon Liza Harvey MLA

Hon Liza Harvey MLA

Former Deputy Premier; Minister for Police; Road Safety; Training and Workforce Development; Women's Interests

Hon Brendon Grylls MLA

Hon Brendon Grylls MLA

Former Minister for Housing; Racing and Gaming

    New tourism ads to sell WA

    24/09/2013 12:00 AM
    • Two new Experience Extraordinary brand ads launched to promote WA
    • $3.6million national media campaign begins on TV and in cinemas this week
    • Campaign expected to generate tens of millions of dollars in tourist revenue

    The State Government is set to showcase some of the State’s most breathtaking and beautiful landscapes with the launch of two new tourism ads.


    A $3.6million national media campaign will run across TV, cinema and print advertising, promoting Western Australia as an extraordinary holiday destination.


    The cinema and TV advertising will commence this week.


    Tourism Minister Liza Harvey said the campaign was expected to generate millions of dollars in extra tourism revenue.


    The Minister said the ads targeted people who enjoyed adventure, discovering new activities and were willing to put in the extra effort to get something truly unique out of their holiday experiences.


    “The new advertising is expected to generate tens of millions of dollars of economic return for the State’s economy, and help us achieve our goal of increasing the value of the State’s tourism industry from $7.5billion in 2012 to $12billion by 2020,” Mrs Harvey said.


    “The advertising aims to create an emotional connection with people by focusing on getting away from everyday life and reconnecting with those who matter the most, while experiencing the magic and beauty of extraordinary WA.


    “This new campaign comes at an ideal time, with the State Government recently signing a major $7.65million co-operative marketing deal with Qantas, one of the biggest airline partnerships in Western Australia’s history.”


    Regional Development Minister Brendon Grylls said the Royalties for Regions funded Regional Tourism Marketing Program provided vital support for the new campaign and also the 1001 Extraordinary Experiences campaign.


    “Increased visitation generated by these campaigns will help to boost regional tourism businesses, local economies and make a valuable contribution towards building sustainable communities,” Mr Grylls said.


             Fact File

    • WA attracted nearly two million interstate and international visitors in 2012-13 and the State’s tourism industry employs more than 89,000 people
    • Click here for North-West ad - http://youtu.be/Jsmi66JV4Ho   
    • Click here for South-West ad - http://youtu.be/HIGKcoNRNu8  

    Tourism Minister’s office - 6552 5900