Hon Rob Johnson JP MLA

Hon Rob Johnson JP MLA

Former Minister for Police; Road Safety

Regional communities urged to belt up

4/04/2012 12:00 AM
 
  • New television, radio and outdoor advertising campaign begins in regional WA
  • Coincides with police Easter road safety operation starting tomorrow
Young males in regional Western Australia are the key target of a new road safety campaign encouraging seatbelt use.

Police and Road Safety Minister Rob Johnson, who launched the State-wide campaign today in Bunbury, said wearing a seatbelt was one of the most effective and proven means of reducing the likelihood of death and serious injury in a crash. 

“Every year about 35 people not wearing a seatbelt are killed in road crashes in WA,” Mr Johnson said.

“Despite having a lower proportion of the State’s population, rural areas report higher rates of motor vehicle occupants killed or seriously injured when unrestrained than the metropolitan area, which is why this campaign is initially focused on regional WA.”

The Minister said the campaign, entitled ‘Sashes’, showed a series of events in a young man’s life where he wears various sashes depicting what he means to the people around him.

“We all have a place in the lives of the people around us.  Everyone is a son, a daughter, a cousin, a friend, a workmate,” he said.

“Our family and friends shouldn’t have to find out through a tragedy how important our place in their lives really is.”

      Fact File
  • Campaign will feature on regional TV, radio and outdoor billboards until July
  • On Off the Boot TV show (WIN) and AFL games (GWN) until September
  • Drivers and passengers travelling unrestrained in a car are at least 10 times more likely to be killed in a road crash than those wearing a seatbelt
  • Wearing a seatbelt may reduce the chance of being killed in a road crash by up to 50%
  • Recent research suggests high risk behaviours associated with lower likelihood of seatbelt use
  • Double demerits for Easter apply Thursday April 5, 12.01am, to Monday April 9, 11.59pm
Minister's office - 6552 5900