Western Australian motorists are being urged to do whatever they can to remind themselves and their loved ones to stick to the speed limit in a new advertising campaign starting today.
Police and Road Safety Minister Rob Johnson said the ‘Post it notes’ campaign featured drivers being reminded by post it notes, either written by themselves or by family members, why they should not speed.
Mr Johnson said while WA Police was doing everything it could to stop people from speeding, motorists needed to take responsibility for their own driving behaviour and make a conscious effort to obey the speed limit.
“We have seen all too often the devastating consequences that speeding can have on our roads, with more than 60 people killed and a further 380 people seriously injured on WA roads each year due to excessive speed,” he said.
“That represents more than 400 mums, dads, sisters, brothers, daughters, sons, grandparents, partners and friends.
“This is why we’re asking the community through this new campaign to do whatever it can to remind their loved ones, friends and work colleagues that driving too fast simply isn’t worth the risk.
“People need to take responsibility for their own actions and realise that when they choose to drive above the speed limit, they not only face costly fines and demerit points, but also risking their lives and the lives of other innocent road users.
“My message to motorists is to slow down as it’s better to be five minutes late in this world than 50 years too early in the next.”
In 2010, speeding was a factor in 24 per cent of fatal crashes, 12 per cent of hospitalisation crashes and nine per cent of other crashes attended by WA Police
Campaign uses TV, radio and outdoor advertising across metro and regional WA
Copy of the campaign materials and facts on speeding available at Office of Road Safety website: http://www.ors.wa.gov.au
Minister’s office - 6552 5900